Thanks Mr. Fred Haskett, who along with his lovely wife Kelly, operate a U.S. Lawns franchise in St. Louis. He was the speaker we (Landscape Management magazine) sponsored at this year's OPEI Expo in Louisville, He told about 90 landscape owners why it's important to build an annual budget and what it can do for them . . .make them more money. You did a great job Fred.
After Fred's presentation, as we were chatting, he told me something that his company does that you guys/gals can do and do it yet this fall, and you'll keep these residential customers for as long as you want them.
This is something that most customers seem to love.
If they have planting beds, give your crew guys a bag full of colorful early spring blooming bulbs and instruct them to find a nice little corner tucked away in the bed and, without the customer knowing it, plant the bulbs.
On the next invoice tell the client that they can expect a colorful surprise this coming spring — a secret bulb garden.
Hey, I know we're all busting our humps with production . . . but do customers care how hard or fast you're working? Heck no. All they care about is what you're doing for them. Do a little bit more. Be a little bit different. Join the profit club. And, think about it, wouldn't that be different from a lot of your competitors, too?