This morning I received a link as part of my Google Alerts (topic for another blog post entirely) about an upcoming event sponsored by the Ecological Landscaping Association. I hadn't heard of this group so I checked out their Web site (www.ela-ecolandscapingassn.org). The group is committed to sustainable landscaping and golf course management for professionals and homeowners, and I was happily surprised to see what looks like a well-organized, large group of professionals involved.
Their upcoming event, rhw 2006 Winter Conference and Eco-Marketplace, held in Massachusetts (the group seems to have a lot of New England members) offers CEUs and speakers on topics ranging from practical management of invasive plants to beneficial insects.
I'm interested in this part of the business because I think it's where we're headed as an industry. Integrated pest management (IPM) has definitely become more mainstream, with contractors and manufacturers alike supporting those ideas.
But I'm also interested in it because it offers another approach, another style, to your line of work. Everybody's always talking about differentiating, offering new, better services or approaches--this might be an interesting way to do it.