What the hell is RSS?

When readers visit LM's Web page they can submit a question via e-mail and those questions are routed to me. The other day I got a good one: "I see a line on your page that tells me to click on it for an RSS link. What the hell is RSS?"

RSS, a digital-universe term for Really Simple Syndication, is a cool, painless way for you to get news headlines from just about any news source your heart desires (we hope of course that your heart really desires Landscape Management). It's a direct pipeline -- We post news on the Web site and those headlines get automatically refreshed on your Google or Yahoo Web page. They don't come to your e-mail inbox, you don't need to enter a password. It's all there. Seamless.

Here's how it works: Editors at LM update articles on our Web page every day. Most of the time here, it's our trusty Associate Editor and Web Guru Mike Seuffert who toils online.

You set up an RSS link once that links our articles to your personal Web page on Google or Yahoo (more on this in a second). Then, every time you jump on the Internet and this page opens, the latest, greatest LM headlines are right there. You didn't have to open an e-mail, you didn't have to lift a finger or even hit "refresh." Genius.

To get started: Go to Yahoo or Google and follow links from their home pages to create a personalized page. Block out about 20 minutes to get this done. When you're finished, set this new My Yahoo! or personalized Google page as your home page. That way it'll be right there every time you log on.

The browser will direct you through the process of creating your page. You'll get to pick from some basic news sources that all work on the RSS feed method, like CNN, USA Today, Sports Illustrated, Reuters Business, you name it. When you're done you will have a personal Web page that automatically gives you the latest headlines from whatever news sources you picked (you can fit as many as you want on there), plus any other custom element you might like, such as a weather report, blogs or daily comics.

Then come on back to www.landscapemanagement.net and click that RSS link. It'll walk you through adding our headlines to your new, personalized Web page. Do this for any other news source you want that supports the RSS technology. The result: All the news headlines on the topics you want from the sources you like are in one place.
— Stephanie Ricca