Oh where do we begin? There are so many problems with this story.
First the background. A Memphis, TN landscaper has hired a number of shapely women to cut grass while wearing bikinis. According to reports not only is he getting business, he's able to charge a higher price then local competitors.
Let's start with the safety issue. Bikinis aren't well known for their ability to protect the body against flying debris, not to mention the exposure to sun.
Clearly the owner of the company, which bills itself as Tiger Time Lawn Care knows a little something about marketing. People will pay to see attractive women in skimpy clothing. Not that we don't appreciate the feminine form, but there is a time and a place, neither of which are when you're around landscaping equipment. It also takes away from the professionalism most companies try to project.
We could make an argument for sexism (since there are no men in Speedo bathing suits), but we won't go there.
Nowhere could we find a comment on the quality of their work, and we suspect that will ultimately decide fate of this company. There are probably a lot of things companies can do to capture your attention, but if the quality of your work is substandard, you can't expect the flash to sustain you.
For more information on the story and to see Memphis, TN's WMC-TV video report, please