“All politics is local,” said the late Thomas “Tip” O’Neill, a longtime speaker of the House in the U.S. Congress.
Let it be acknowledged here (and recently verified by James Young, president of Spring Green Lawn Care Corp.) that: “All lawn care is local.”
His company turned 30 years old this past January. Spring Green, with 70 independent franchises and four company-owned locations generated revenues of $26 million in 2006, according a fine article written by Eric Krogh, generated by the prestigious Medill School of Journalism, University of Northwestern.
In the article, Tom Hofer, Spring Green’s CEO, points to location, specifically the lawn care-happy Chicago metropolitan market, as one reason for his company’s success and longevity.
“Chicago is just the best lawn care market in the world,” he was quoted in the article.
Equally important, said company president Young, is being recognized by customers as a locally run business. “The best opportunity to differentiate our brand from our competitors is to have that local presence.”
Click on the headline to read the nice article about Spring Green written by Eric Kroh. — Ron Hall