Thursday, December 23, 2010

Did you ever consider getting into the Christmas tree rental business?

Landscape designer Scott Martin (aka Scotty Claus) rents living, healthy Christmas trees to families and businesses in and around Los Angeles. Apparently he's not the first guy to come up with the idea, but nobody else has garnered the avalanche of positive press that he and his company, Living Christmas, reeled in as this past Christmas approached.

The Los Angeles Times and New York Times were just two of many media outlets that profiled (or blogged) Scotty Claus and his unique service.

Martin did a soft rollout of the service in 2008. The idea has (pardon the pun) taken root. This holiday season, according to an article in the LA-area Daily Breeze, he expected to place 2,000 rented Christmas trees, more than three times the total he rented in 2009. According to that newspaper article he charges $25 to $125 to rent a tree with delivery charges based on the size of the tree.

Daily Breeze article gives a pretty good description of Martin's operation.

What do you think, something for those of you in the landscape lighting business to consider adding to the mix?

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