Friday, June 24, 2011
Social media is cool, but direct mail still works for Spring-Green
Spring-Green Lawn Care, the 34-year-old multi-regional lawn care service provider based in Plainfield, IL, still uses and gets acceptable sales results with direct mail. Even in this age of Twitter, Facebook and Groupon.
Not that Spring-Green President James Young is old-fashioned or anything, but he tells nbcchicago.com/blog that social media doesn't work for everything. He believes social media and digital marketing are good for staying in touch with and responding to clients' and prospects' questions. But with direct mail you can better reach prospects with your message and special offers — i.e. acquiring customers.
Click on nbcchicago.com/blog to read the short interview. Whether you agree or not, you’ll find Young’s views on the new media worthwhile.