While you may have heard the terms email marketing, social media marketing and engagement marketing, you've probably never heard of "mensch marketing." Yes, mensch marketing.
We can’t promise you the name's going to catch on or that you’ll hear it mentioned anywhere else except on FD2B Talk Radio and at Wendi Caplan-Carroll’s live presentations. However, the concept is very important, especially when it comes to growing your relationships with your customers.
Mensch is a Yiddish term that refers to a person with integrity and honor and is someone to emulate and admire. One of your marketing goals should be to act in a way that gets people to see your business like this.
What could be better than having a list of customers and prospects who all admire and respect you? Who do you think they’re going to call when it’s time to make a purchase? The guy with integrity and honor or junk mailing “Spammy Sammy?”
Show: The power of email marketing
Guest: Wendi Caplan-Carroll, Constant Contact
Date: Jan. 30, 2013
To listen to the full show, CLICK HERE.
Editor's note: As part of a partnership between Landscape Management and FD2B Talk Radio, we'll be posting an "Insight of the Night" every Thursday from the previous night's radio show. FD2B Talk Radio is a Green Industry radio show that broadcasts live every Wednesday at 7 p.m. Eastern. Its host and founder is LM columnist Jody Shilan, who's also the editor and founder of FromDesign2Build.com.