One of the many insights Brand Launcher's Jon Goldman discussed was the concept of looking at your business as a boat with you as the captain. The front of your boat is sales and marketing, the back end is teams and systems and in the middle is you, steering the boat with your belief structure.
As he aptly points out, if you spend too much time on marketing, growing sales beyond your capacity to produce, your boat will be top heavy and sink. If you invest too much time and energy into your teams and systems but don’t have enough sales to support them, your boat will be bottom heavy and sink.
Finally, as the captain, if you don’t have a clear MVP (mission, value, purpose) one of two things will happen. Either you’ll aimlessly drift in the water until you’re lost at sea or you’ll be tossed around until your boat is smashed on the shore.
No matter how you slice it, if you don’t properly manage all three parts of your business boat, ultimately, you will sink.
Show: Brandscaping – How to Create Your Own Brand
Guest: Jon Goldman, Brand Launcher, Baltimore
Date: May 1st, 2013
To listen to the full show, CLICK HERE.