The days of the uneducated customer are over. Kaput. Done. Finished. Extinct. History. Evaporated.
That's what Tim Miles, partner in Wizard of Ads, told an audience at the Water Quality Association in San Antonio recently.
He said that social media is revolutionizing how people research and share information. Given the choice to participate or not to participate — you have to go for it, said Miles. If your service offers benefits for the environment, improves people’s well being, adds value to their properties, etc. (sounds like the landscape industry to me) why wouldn’t you?
Other points he made:
— Never overestimate the importance of word of mouth.
— Technology is transforming commerce. Get with it.
— Transparency is not an option; it’s the reality.
Added Miles, there’s still no substitute for getting face-to-face with prospects or clients. (OK, so this isn't news to those of us in the landscape business, but it's good to get a reminder anyway.) — Ron Hall
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