Clever, very clever — The Lawn Institute calls upon its "Turfgrass Team" to tell its story

A tip of the hat and hearty “well done” to the staff at The Lawn Institute for a very creative series of video vignettes to highlight the many benefits of natural turfgrass to the public.

Thanks to Jim Novak of Turfgrass Producers International for sharing the following information and images with us so we can pass it on to you.

The Lawn Institute has developed a cast of characters identified as The Turfgrass Team that will be featured in a series of short videos addressing everything from the environmental, economic and health benefits of natural grass, to misconceptions and/or misinformation about natural grass and lawns.

The Turfgrass Team will also take on other issues; for example, the pilot episodes, address the benefits of natural grass over artificial turf as it relates to field restrictions and surface temperatures. The plan is to post fture videos on You Tube and various websites to create maximum exposure.

In announcing the posting of the videos, Kirk Hunter, executive director of The Lawn Institute stated, “There’s a great deal of misinformation out there when it comes to natural turfgrass and home lawns. The environmental benefits of natural grass are numerous and our challenge is to convey information that underscores what those benefits are and how they benefit everyone. By creating The Turfgrass Team we have a vehicle, along with some appealing characters, who can address the subject in an entertaining, informative and memorable way, and more importantly, reach a broad audience of young and old alike.

"Future videos are still in the planning stages but it’s likely they will address how natural turfgrass cools the air, produces oxygen, filters air, reduces pollution, suppresses dust, recharges and filters groundwater, reduces runoff, controls erosion, stores carbon, restores soil quality, etc.

In addition to the environmental benefits, future videos might provide helpful information on best management practices as it relates to proper lawn care such as water conservation, lawn mower care, proper use of fertilizer, core aeration, etc.

You can view the pilot episodes by entering The Turfgrass Team on the You Tube site , or use the following links to go directly to the videos.

The Turfgrass Team - Talks About “A Few Restrictions”.

The Turfgrass Team - Tackles the Heat Issue. — Ron Hall