You can't buy this kind of coverage

If it's true — what goes around, comes around, then Glen Rock, NJ-based R&S Landscaping is in for some good karma this holiday season (and maybe it's already happening in the coverage they got from the New Jersey Media Group).

It seems R&S Landscaping decided to help celebrate one of the company's long-time customer's 70th birthday by giving her a holiday lighting package. "The Hoefler family is one of our first customers so we're excited to be able to offer them the gift of this complimentary service," said Robert Schucker, president, R&S Landscaping in the Glen Rock Gatzette, part of the New Jersey Media Group. Read the full story here.

You simply can't buy that kind of good will coverage. And the grateful recipient is quoted in the article saying she makes sure every one of her neighbors knows who is responsible for the beautiful display. What is it they say about word-of-mouth referrals?

We don't know if R&S has received any direct new business from the publicity, and we're not suggesting you go out and provide free services every year, but when the right opportunity comes along, it might be worth the investment.