Rebranding checklist

Here's another teaser from our August issue. The cover story, "Rebranded: Changing your company name might be a hassle, but it could pay off," details what it takes to launch a company name or rename. 

There are bunch of special considerations when undertaking a rebrand. Here's a checklist to walk you through some important steps, courtesy of Just Name It, a guide from the brand name development firm Catchword.

Legal and administrative

• Have your attorney submit an application for trademark registration to the U.S. Patent and Trademark Office.

• File for a name change with the secretary of state and appropriate city/county authorities.

• Check with your tax attorney for any name-change filing issues related to subsidiaries, divisions, sister companies, etc.

• Update bank accounts, checks, and other financial paperwork.

• Update your listing in the Yellow Pages, White Pages and other print and online directories.

Marketing and identity

• Conduct an audit of how your logo appears across all of your communications.

• Engage a graphic designer (or design team) to create/update your logo and other elements of your new visual identity.

• Create/update business cards, letterhead, envelopes and other stationery.

• Create/update brochures, pamphlets and other marketing collateral.

• Engage a web designer to create/update your website.

• Establish a plan for how to phase out the old name, if applicable (e.g., use transitional copy, such as “NewName—formerly known as OldName”).

• Decide when to debut the new name and identity change.

Internal communications

• Solicit ideas from the internal team for the best ways to announce the new name and visual identity. Possible vehicles could be an e-mail from the president, an employee gathering, an outside party or an internal blog where difficult questions can be addressed openly.

• Announce the new name internally (and be sure it’s before you do so externally.)

• Roll out new business cards early (ideally at the announcement) to get employees onboard. Consider giving out some kind of promotional “swag” (hats, T-shirts, water bottles, etc.) with the new name and logo.

• Help employees understand the rationale for the change. Use this as an opportunity to galvanize your organization to “live the brand.”

• Recognize that not everyone may be onboard with the name change. Identify the naysayers and engage them by asking them take an active role in the announcement.

External communications

• Develop a plan to communicate the name change with customers, analysts and other key external influencers.

• Send customers and partners a letter or postcard announcing the name change (e.g., “We’d like to announce our new identity... same great company, new name.”)

• Anticipate and address questions such as whether service contracts will be affected.

• Call key customers to advise them of the name change.

• Send out a press release announcing the new name. Be sure to include the rationale for the name change—and how it supports your company’s vision.

• Create a page/link on your company website with rationale for the name change.

Technology

• Register the new domain name with your company’s registrar (e.g., Network Solutions, GoDaddy.com, Register.com, etc.).

• Register close variants and potential misspellings of the new domain name and redirect them automatically to the new site.

• Change your website domain and update your website content, as needed.

• Forward your old domain to your new domain.

• Update e-mail addresses to reflect the new domain name, and make sure all e-mails sent to legacy addresses are automatically forwarded.

• Update e-mail signatures.

 —Marisa Palmieri

Who's the face of your company?

Here's a teaser from Bruce Wilson's August Best Practices column. In talking about how your employees represent you to the public, he says:

Remember, the team on the loading dock is the face of your company to the vendor; the courtesy of the receptionist is the sound of your company to the caller; the precise, uniformed crew is the image of your company to the customer. It’s not just the team on the trade show floor.

All the flashy marketing tactics in the world can't replace the feeling a person gets about your company when he or she is treated poorly by one of your employees. 

It's something I think about every time I speak to a rude receptionist and, on the flip side, every time I've been to a Chick-fil-A. You can certainly debate the quality and healthfulness of its food or its president's politics, but you cannot deny the consistent, uncharacteristically polite attitudes of its employees and how they've boosted the Chick-fil-A brand. --Marisa Palmieri

Beverly Hills, baby!

It's time again for Rain Bird's Intelligent Use of Water Film competition. And that means you have another chance to win an all-expenses-paid trip for two to Southern California this October!


At the beautiful Paley Center in Beverly Hills, you'll join other Green Industry professionals and journalists in watching the films unfold on the big screen. The annual event helps recognize great filmmaking that raises awareness of the need to preserve the world's most fundamental resource. At the end of the screening, the audience will have an opportunity to name the year’s best film. 


Enter the sweepstakes here.

Big clients CAN kill you

By Jeffrey Scott, MBA

It almost happened to me: the biggest client we ever had (million ++), at a time when we really needed the money and cash (think: recession...15 years ago). He was a pain through negotiations, and yet we bit our tongues and signed him up with a big margin. Big mistake. 

This client played all kinds of tricks on us, and he never intended to pay his final 10%. In fact, he brought troubles that I don't even want to recount in print. Sure, his cash helped us...initially....but his chaos hurt us. I have learned my lesson. The clients you say "No" to can be your best clients!

The other problem with big clients is they upset your sales cycle. You run out of time to develop new business because you are so busy with the "big" job. Trust me, this happens.

Are you feeling a cash crunch or a profit lull? Don't look for a silver bullet. Look for a better system and a better approach to your business. More of the same is just that....more sales on top of a bad financial or operational structure will do you more harm -- amplified.

When my consulting clients ask me to help them with sales, I don't automatically say, "Yes." I say, "Yes, tell me what's going on in the business." Sometimes sales will balance out your overhead, and sometimes it will make you lose more money.

Big clients are fun to brag about, but they can kill your morale and your wallet.


Jeffrey Scott, MBA, grew his landscape firm into a $10 million enterprise. He now helps owners transform and profitably grow their landscape businesses by coaching them within a peer group format. Learn about his peer groups at www.GetTheLeadersEdge.com or contact him at jeff@jeffreyscott.biz.

No one cares how much you know until they know how much you care

Randy's Take

While flying to Chicago with 2 buddies for a golf getaway (one of them is from there) I am reading "The Big Miss" by Hank Haney. It's about his time coaching Tiger Woods. I keep referring back to a folded page featuring a quote from Kevin Kleven: "Nobody cares how much youu know until they know how much you care."

Man, how appropriate is that saying? Take some time to reflect on that statement. It really sinks in.  As an owner , a management person, foreman or supervisor are you a know-it-all and can't seem to get your point or points across? Does anyone seem to care? Do they tune out when you're talking? Does their body language twist and turn when you speak?

Well, just maybe you have come across as a know-it-all and don't or haven't bonded with your team. Whether it is upper, middle or lower management, you have to have a connection with your team. And those in the hierarchy or chain of command must bond with their team and subordinates. 

You or they don't have to be best buds. Your team just needs to know you care about them. Caring means a lot. Whether it is listening to their needs or wants, take the time to listen to them. More importantly, ask about how their day went, how their weekend was, how their family's doing -- anything and everything about them. Do not make it about you! Let them talk. Remember what they talked about and what interested them. Then when you see them again, bring it up.

Let them know you care. When they know you care, they will be interested in what you say and what you want to teach them. I guarantee they will work harder and smarter for you as well. Try it. If it doesn't work, email me and we'll work on another solution.

Have an awesome day and week! Enjoy your summer and remember, we need to have fun along the way so we can be better bosses, managers and people. 

Least we could do

It's hard not to get choked up when you're taking part in PLANET's Renewal & Remembrance event at Arlington National Cemetery. Here, for the past 16 years, Green Industry volunteers have convened to donate their time and materials to help preserve the hallowed grounds where so many of our country's finest men and women rest.

I caught myself tearing up during the Pledge of Allegiance, changing of the guard at the Tomb of the Unknown soldier and especially when a funeral procession rolled by and all the volunteers shut down their equipment as the caisson, troops and band passed. I'm kind of a crybaby, so it's no surprise, but I know I wasn't the only one welling up.

The 400 volunteers took a moment of silence during the opening ceremony this morning, and it seems as if another one's in order for those who couldn't make it.

But first, a recommendation: If you've never participated in this event, put it on your calendar for next year. I promise you won't regret it. Such service is a rite of passage, and the least we all could do. --Marisa Palmieri

Social media cheat sheet

Social media adoption among Green Industry businesses has vastly improved over the past few years, but it's likely many companies are participating in just one or two sites and haven't quite figured out the rest yet.

To help you decipher all of the different platforms and whether or not you should be using them, Chris Heiler, social media guru and founder/president of LandscapeLeadership.com, created this cool infographic. We especially like the "best for" box, which spells out the practical application of each tool. --Marisa Palmieri

Infographic by Landscape Leadership

Angry Birds?

Clean uniforms and tidy trucks are a point of distinction for many landscape and lawn care companies. Do you ever feel like you can't keep the bird droppings off of your vehicles, no matter how often your crews wash them? 


Are your trucks red? A new study suggests they're birds' favorite targets.


A recent study conducted by British auto retailer Halfords analyzed 1,100 cars over two days, the Huffington Post reports. At the end of the period, 18 percent of the pooped-on cars were red, 14 percent were blue and 11 percent were black. White vehicles made up 7 percent, followed by gray/silver (3 percent) and green, which netted only 1 percent of the droppings. 


Maybe it's time to think about switching to green trucks. --Marisa Palmieri

Getting More Done by Trading Services: A Fig Tree Story

By Jeffrey Scott, MBA

Some contractors tell me, "I just can't afford that right now." Usually they are putting off important decisions (marketing, website, training, consulting, etc.). They think they must first grow more profitable and then they can afford these critical services. This is backwards. Waiting often doesn't make things better! One possible solution is to trade services with other professionals. It is called bartering. 

Many contractors have clients and colleagues who do marketing, online work, training and consulting. You just have to ask, and many of them would be glad to trade services with you.

I don't do this normally, but this week I helped out a young, very promising local garden designer and install maintenance company who just started a small garden center. The designer wanted to grow specialty plants and drive leads to her install business. She couldn't afford my whole fee, so we did some trading. And as a thank you gift, she gave me this lovely fig tree. My whole family is excited by the tree, how we need to take care of it, the fruit it will bear and how it will add a vertical dimension to our garden. 

Your company won't bear fruit if you don't feed and water it. Don't stop growing! You have to invest in yourself in order to become prosperous.

Jeffrey Scott, MBA, grew his landscape firm into a $10 million enterprise. He now helps owners transform and profitably grow their landscape businesses by coaching them within a peer group format. Learn about his peer groups at www.GetTheLeadersEdge.com or contact him at jeff@jeffreyscott.biz.

Where did it all go?

Randy's Take

Wow, it's June already, and we're almost half way through 2012! Where did it all go? Yes, that is the title of this blog, but where did it all go is meant to be about our profits.

Where did all the money go? My intention for this blog is for the person who is starting a business or one in its infancy. Well, maybe it applies to those of us who have been in business many, many years and are trying to figure out where all our money is going.

After all your hard work, working well into the night, on weekends, seven days a week, and you look at your financial statements (you have them, right?) and then you see there's no where near the profits you think you should have. Where did it all go?

It could have gone many places. That is the importance of financial statements and more importantly a general ledger. The  info on the general ledger comes from your chart of accounts. The chart of accounts is a listing of expenses from direct and indirect labor, materials, labor burdens, gas, auto and  equipment repairs, phone, rents and a slew of other expenses you pay throughout the month and year.

A critical piece of the financial statements and general ledger is accurate cost accounting.  Your  expenses have to be coded to the correct expenses on the chart of accounts. With the monthly financial statements you need to review the general ledger. You can see every check that was written and to what expense it was coded.


Why is this important? There are many reasons, but two specific ones are, 1) You can see where all your money went, and 2) if everything was coded correctly to these chart of accounts, you can forecast and budget for the coming year and either increase, reduce or keep the same amount of money in your upcoming budget.

I am not a financial guru and have never taken any accounting classes. My explanations above may not  be 100% on the money so to speak, but I have learned throughout the years by studying the financial statements, cash flow statements and really looking at the general ledger to see where we are spending our dough and if those expenses were coded correctly.

So if you are just starting out or fairly new to the business, I highly recommend you get with an accountant or bookkeeper and get your chart of accounts established and start coding your expenses so you can see where all your money is going.

If you would like to see our chart of accounts, please email me and in the subject line type chart of accounts. My email is rnewhard@newwaypro.com.

Remember — all of the flowers of all the tomorrows are in the seeds of today.

To be a good salesperson you need to become a great buyer

Jeffrey Scott

Great Scott!

By Jeffrey Scott

If you are going to be efficient with your time and make a sale that is win-win, you should be working with potential customers who "need" what you have — not just "want" what you have. If they need you, it means they have a problem you can solve. If you are talking to a prospect who doesn't seem to have problems that you can uniquely solve, then you are not likely to be the winning salesperson. In fact, they may not even be looking to buy anything. The client has to prove to you that they have a problem. Pretend you are the buyer, not the seller, and look for the "value" that you can provide by uncovering the client's problem and making sure your solution is a good fit. Let them sell you on why you are a good fit for them.

Too often we look at a property and we think potential. This is a mistake.

A good salesperson is a detective. Whether you are selling residential or commercial, you need to identify three attributes to make a sale. The first attribute is identifying pain. Not just a problem, but the actual consequences of a problem. For example, the lawn is always burning out in the back (problem). And this is causing a deeper problem — the boss's office faces the back, and he keeps complaining about it to me — if I can't fix it, I am in trouble (pain!)

Let the prospect sell you on his or her problem, and find their deeper pain. Be a good buyer, and you will be a better salesperson.

If you want to learn the other two attributes to a successful sale, email me here.

Editor's Note:
Author, consultant and speaker Jeffrey Scott is joining the list of LM's regular blog contributors. Please look for his commentaries here periodically.
Scott is author of “The Referral Advantage” and “The Leader’s Edge,” both of which are available on LM's bookstore. He grew his landscape company into a $10 million enterprise, and now consults with others on how to do the same. He facilitates PEER GROUPS for landscape business owners who want to transform and grow their business. To learn more visit www.GetTheLeadersEdge.com.

So you think your Monday started rough

Editor's note: If you are easily queasy, please don't read this post.




Just got an email from a coworker:

"My buddy has his own landscaping company.  He posted the following on Facebook.  This could only happen to this guy."



"So you think your monday is bad ? I just had an 80 year old man tell me how his 12 yr old cocker spaniel is deaf and blind. Then i proceeded to accidentally run it over with a 52 inch scag riding mower ...
The old man then told me how i saved him $150.00 by not having to put him to sleep !
Terrible day"

Free Joy Rides

   All manufacturers are pretty confident their products are good enough to serve the needs of their customers. The hard part — and this goes for just about any business owner — is to get those customers to walk in the door. Cub Cadet decided not to wait, instead bringing products to the customer.

  As part of the Cub Cadet Test Drive Challenge, the company brought a series of mowers to the plaza that sits between Progressive Field and Quicken Loans Arena — homes to the Cleveland Indians and Cleveland Cavaliers respectively. Between the two teams the company had an opportunity to reach nearly 30,000 fans in just one afternoon. The company, located in Valley City, not too far from downtown Cleveland, is a long-time supporter of the Cavaliers and was on hand as part of Fan Appreciation Night. The company even gave away one of its mowers as part of the Cavaliers' salute to fans.

   The Cub Cadet Test Drive Challenge is a national tour with which the company is exhibiting its residential line of mowers to consumers around the country. The Cleveland stop is just about the mid-point of the tour.

LM Publisher Jason DeSarle demonstrates
his zero-turning radius prowess.

  "You can promise all day long," says Jeff Salamon, Director of Brand Marketing, but "people need to test" products for themselves. The Test Drive Challenge is geared to the residential market, but most of the stops on the tour are conducted through that city's local dealer, which means a professional contractor has an opportunity to take a look at the high-end models.

  Cub Cadet set up a test course on the plaza to to show off a line of the company's zero-turning radius residential mowers. There was even a simulated grass area to help demonstrate the electronic power steering feature the mowers offer.

   The Test Drive Challenge is about midway through its tour around the country, but any contractors that want to test one of the company's commercial mowers can visit any of the 1,500 or so dealers around the country — of course they might not walk away with the free key chain and T-shirt offered at the Test Drive.

Always make time to play

   It’s a beautiful spring night after a good Alaskan storm soaked us with 1.3 in. of rain here in Ramona, CA, resting in the foothills outside of San Diego, about 1,600 feet above sea level. About 45 minutes away, and another 3,000 feet more in elevation, we had 3 in. of snow. Some buddies back east (outside Allentown, PA) said we have had more rain and snow (in the nearby mountains) than they’ve had this entire winter. Nice!

   I am sitting outside watching the Yankees lose to Minnesota Twins, but they beat the Los Angeles Angels a couple nights ago. During one of the commercials, I caught something about — always leaving time to play. And that prompted me make a note to myself for my next blog. 

   Do you make time to play? Play and work don’t sound like they mesh, but I am a true believer. I practice both. Life is too short, and you never know when it’s your time to leave this earth, so have fun along the way! And yeah, that means at work too!

   So, how can you have fun at work? Well, work doesn’t always have to be serious. Yes, you have a business to run or a job to do — that’s a given. We have to give 110% all of the time. Times are tough, and if we do not give that 110% all the time, the competition banging on your clients’ doors asking for your jobs just might get them. Most clients aren’t just one job. Property managers usually have a portfolio of work so chances are if you lose a job from a property manager, you’ll need to work twice as hard to replace that revenue.

   So, back to that fun-at-work thing. Do you take the time and sit with your employees and ask how was their weekend? How are the kids; baseball teams? Do you take them to industry events like seminars, golf tournaments, association events or other social functions? Do you have company picnics or go to ball games? Take them golfing? Go out to lunch or even to a happy hour? What do you do to get to know your employees better? For those of us with many employees, it is very hard to get to know every single employee — but try and do this. We do!

   If you set the tone and take the time to know your top employees and at times, have some fun with them, then they are more apt to work well with their teams, and so on and so forth down the chain. We do a company picnic every year (on a Friday and it’s a paid day). The account managers and branch managers cook for all New Way’s teams — owners, execs, and all field personnel. That’s a lot of employees to cook for! But our annual company picnic is a big deal for our employees. We have a huge raffle where we get donations from our vendors. We also get gifts from the points we accumulate from our business credit card. Last year our top prize was a huge flat screen TV brought by our business attorney — and boy did that make the winner happy!

   At this picnic I make sure I shake everyone’s hands and thank them for the hard work they do — and I mean everybody!! At Christmas, we throw a party out back of our corporate facility, and all the teams come in for camaraderie, food and some words from me, New Way’s president Kathryn DeJong, and the VPs. Again, I make sure to say “Merry Christmas,” “Feliz Navidad” and “thank you” to everyone.  If our employees don’t know how much we appreciate them, why would they work harder to make us happy? They won't. It’s important to tell your staff how without them, the business doesn’t run, because it doesn’t, and all positions deserve our gratitude.

   Now, on the flip side, do you have fun with your clients? We sure do. Whether it is taking people to Padres opening day, other Padres games, Charger games, golfing, sponsoring them at industry events, happy hours, lunches, or just a cup of coffee, we make it a point to have fun with our clients. Clients need a break from work, and most of them like to get to know their vendors. It gives you a chance to talk about something other than work to develop that all-important relationship.

   Do you remember your clients’ and employees’ birthdays and anniversaries? Do you know their spouses and their children? All these things help you connect with your employees and clients, which can make having “fun” easier. Most of my friends are our clients, and talking about work isn’t the way we got to be friends. Despite the difficult and sometimes grueling task of running a business, I find many different avenues to enjoy every bit of my work life — and that is through the wonderful people that I have surrounded myself with throughout the past 32 years!

No good deed...

This is not the way to start a new life together.

Josh Miller, an Atlanta landscaper, was ready to pop the question to his girlfriend. He'd even bought the ring and hidden it in an old winter coat in the closet for a couple of months.

Unfortunately, he donated that coat to Goodwill. And proving that no good deed goes unpunished, when he realized his mistake and went the store to get the coat, it was already gone — along with the ring. Sadly the ring was uninsured, so the couple is currently at the mercy of the good will of whoever purchased the old coat.

Read the whole story here.

Rising fuel prices don't have have to raise your blood pressure

Fred Haskett

Fred's Take

As I was sitting in our Friday Staff meeting the past few weeks I realized the discussions while seemingly normal for the time of year – Spring Start-Up Operations – were all happening several weeks earlier than normal. Due to the current reality of 2012 we are facing some different challenges this year, and some normal ones that are more exacerbated than normal.

Nationwide we have had a very mild winter St. Louis where I operate is no different.

The spring of 2012 promises to present us with several challenges:

• Rising fuel costs
• Low cash flow due to lack of snow / or if you are not in a snow region lack of cash flow due to no real seasonal slow-down this winter.
• Horticultural challenges

What is the true impact of rising fuel costs?

• Emotional – You are writing a much larger check for your fuel costs than you were a year ago.
• Practical – Fuel has risen 33%. And is still rising.
• The Geo Political and Domestic Political situation is such that our leaders appear poised to do what they do best  - NOTHING!!

So how do we deal with it? Let me share with you some of the things that we are brainstorming about.

We have talked about several practical ways to address this situation.

• Verify all vehicles and equipment are properly tuned and maintained.
• Assign trucks with the best fuel mileage to the longest routes
• Check tire inflations daily
• Assign newer equipment that burns fuel more efficiently to large jobs
• Lighten the load on the truck by not carrying extra/unused equipment
• Use GPS tracking to monitor speeds, idling time, and unnecessary travel
• Work 10-hr days when practical
• When you have time ask your elected officials to do their job.

Another key is to speak with your customers about changes to their program to help offset rising fuel costs that are outside of your control. Do not act without talking to your customer.

Do NOT assess fuel charges to your invoice. 

Your customer works with set budgets and raising your price may force them to take bids.  If you do opt to use fuel charges, do not add them to your invoice without speaking to your customer first.  Remember, their business is also being impacted somehow by rising fuel costs.

Do NOT send out a form letter announcing your intentions to adjust service levels or add fuel surcharges.

Any action should be discussed with your customer one on one.

Many of us either did not produce the anticipated snow revenue this winter or in the year round markets you experienced a warmer than normal winter and were not able to reduce service intervals as significantly as you usually do.  In either case, you possibly have not been able to save enough cash to fund spring operations.

What are our options?

• Sell enhancements and request down payments to ease cash flow requirements
• Offer a discount for early payment to spur cash flow
• Discuss an adjustment to payment terms from your supplier
• Take advantage of trade credit and Early Order terms
• Begin and complete spring clean-ups and mulching operations early to reduce overtime when the season starts
• Investigate lines of credit BEFORE you need it
• Reduce overheads where possible

Horticultural Challenges

Spring has definitely come early to most of the country.  Agronomic applications such as pre & post emergent weed control are driven by soil temperatures, not by a calendar or air temperatures.

Do you know the history of soil temperatures in your market?

Are you monitoring soil temperatures in your area to stay on top of the situation?

Are you checking in with your extension service to get their thoughts and advice of the current reality.

Be sure you understand your customers’ expectations

·       Are you on a performance based specification?

You may have to start servicing early.

·       Is the service period clearly defined?

Can you start servicing early?

·       If your customer is on set frequencies or pre-determined season start dates, is there an opportunity for additional income for extra services?

*  Insect activity will also be high this year. In most markets, cold weather reduces spring and summer insects.  The same is true for most weeds as well.

*  In markets that did not receive normal snowfall – drought conditions can also be expected.

So the best message I can leave you with and what we are doing is:

* Be aware of the current reality!

* Make sure you are dealing with the current reality!!

* Communicate with your customers and be prepared for an early start!!!

Kohler donates more than 10,000 engines to high schools and technical colleges nationwide

   I must admit when I was in high school I had no interest in taking "shop" class. Oh, how foolish I was. The kids that took shop were "hoods" as we used to call them. Well now I pay those people I looked down my nose at a fair amount of money to fix my ever more complex car. 

   My attitude was wrong on so many levels, not the least of which, was that I though I was better than those kids. While I barely gave them a second thought many years ago, the people who can fix my car are extremely important in my life, now.  

   And it is with that new found appreciation that I applaud the donation Kohler has made to help ensure there will be plenty of well-trained technicians to fix the machines we rely on daily. Below is the press release from Kohler that details their gift. Bravo Kohler.

KOHLER, Wis. – In an effort to ignite a renewed appreciation and understanding of small engines among high school and technical college students nationwide, Kohler_® Engines recently donated more than 10,000 engines to hundreds of educational institutions across the country. The company partnered with several non-profit organizations on the one-time gift, that worked independently to distribute the engines to interested schools. All of the donated engines have been delivered to numerous schools from New York to California and almost every state in between.

“This has been a very rewarding process,” said Justin Blount, director of marketing for Kohler Engines.  “We’ve been touched by the level of response this donation has received from students, facility and administrators at all of the participating schools. We’ve received countless emails, letters and photos from the people who directly benefited from this donation – and those have certainly been appreciated by everyone here at Kohler.”

The organizations that helped distribute the donated engines on Kohler’s behalf, include: SkillsUSA, a non-profit partnership of students, teachers and companies working together to ensure America has a skilled workforce; the Equipment and Engine Training Counsel (EETC), a non-profit association whose goal is to address the shortage of qualified service technicians in the outdoor power equipment industry; Fox Valley Technical College Foundation, in Appleton, Wis.; and Hinds Community College Foundation in Jackson, Miss. Each of these organizations distributed the engines only to schools who agreed to utilize the donated product exclusively for educational purposes. Individual classrooms within the participating schools were eligible to receive up to 24 engines each.

The products donated by Kohler were Courage_® XT 7 hp vertical-shaft engines, which are typically utilized in equipment such as walk-behind lawn mowers and pressure washers. Students with access to the donated engines are now able to gain critical hands-on experience, while also enhancing their knowledge of a variety of engine-related topics, including assembly and disassembly, components, torque values, engineering processes, the general functioning of internal combustion engines, and more.

“As a leading engine manufacturer, we’re very interested in working with future generations of technicians and consumers to make sure they understand the craftsmanship and attention to detail that goes into each engine bearing the Kohler name,” Blount continued. “This recent donation presented an ideal opportunity to connect directly with students across the country while also aiding the administrators and faculty who play such a critical role in shaping the leaders of tomorrow with needed equipment.”

To learn more, visit www.KohlerEngines.com or www.facebook.com/kohlerengines.

About Kohler Co.

Founded in 1873 and headquartered in Kohler, Wis., Kohler Co. is one of America’s oldest and largest privately held companies. KOHLER is a global leader in the manufacture of kitchen and bath products, engines and power generation systems, cabinetry, tile and home interiors, and an international host to award-winning hospitality and world-class golf destinations.

Machines of Glory

       Put a pair of contractors in a couple of machines and your going to have two things — a business (or at least potential for one) and more importantly (at least from the perspective of the employees) a competition.
       Go to just about any equipment show and you'll find an equipment rodeo that pits operator against operator in a skills competition. Many operators are incredibly talented and need a venue to showcase their skills.

      So, it's not surprising (especially with the proliferation of reality shows) that television gurus have found a way to turn these competitions into entertaining television. "Machines of Glory," which features equipment provided by Caterpillar, is expected to air toward the end of the month (check your local listings) on the Discovery Channel.

     The new program, hosted by ABC's "Extreme Makeover: Home Edition's," Johnny Littlefield, the show takes three teams of three and puts them through their paces competing against one another in a series of "outrageous challenges that put their skills to the test in three areas of ability — speed, skill and power — while operating massive machines including powerful excavators, speedy backhoes, agile skid steers, massive wheel loaders and nimble dozers." And those machines were donated by the good folks at Caterpillar.

Below are a few images from the first few episodes.

Improve, change or fade away?

Randy's Take — Randy Newhard, owner New Way Landscape and Tree Service

Improve, change or fade away?

“God, Randy what kind of title to an article is this,” I said to myself. Well, it’s an inevitable piece of advice we must do in life, whether its in our business life or personal life. My little dictionary says the word “change” means: to make or become different, to replace with another. And for “improve” it says: to enhance or increase in value or quality, to grow and become better. I wont look up “fade away” because we aren’t going there.... but companies can and do fade away if needed change or improvement doesn’t happen.

Let’s talk about change even though we know most people don’t like change. Why not? Well, it is uncomfortable and we all get comfortable in our own little world. Comfort is nice and secure. It feels good. Change means we have to do something different. Yep, that is in the definition — become different (or those words contractors dread) — to replace with another. Ouch!

How do we change our mindset as an owner or employee to be different when we are comfortable with what we’ve been doing? You might say, “I have worked hard for so many years to get where I am, and I don’t need to change. I have climbed the ladder and I am happy where I am.”

Let’s get to reality quickly. Our clients and their mindset have changed. We must become different in how we strategize and plan our future. Our sole function as vendor, affiliate, partner — whatever you want to call us — is to create value for our clients. What can we do to be different? How do we make ourselves stand out to our clients; how can we improve our relationships?

It all begins with communication. How often are you talking to your clients? Only when there is a problem? Only when they call you? If so, that’s not good. I can guarantee you right now, for most of your clients (especially the large dollar clients) there are two or three other landscapers who have talked to them in the last month. They want their foot in the door and they are communicating with “your” clients. Again I ask, “Are you communicating with them, too?”

So this may be your change part. But this is not that difficult — pick up the phone and call them this coming week. Thank them for their business. Tell them you appreciate them. Ask them how you can improve your service. Hmmm, there's that improve word from the title above. What else can you do for them? How about educate them. Everyone wants to become more knowledgeable, and clients appreciate you taking the time to teach them more about landscaping. I just met with a client the other day, and he told me that an employee of ours and him go way back (not our employee at the time) and the customer credits our employee with teaching him 50% of what he knows about landscape. See how much of an impression this employee made on this client that he brought this up from over 30 years ago!

There’s the value part of the word improve. This employee created value for his company back then and guess what — our company has value now with this client! This client referred us to one of his clients and we have picked up about $50,000 worth of tree work in the last month! Can you say, “nice?”

Take the time to talk to your clients. I know as a business owner you might have the time to talk to all your clients. But does your staff make or take the time to do the same? They need to be trained and they need to be given the tools and techniques in how to communicate. Times have changed, and the means by which we can communicate has changed. There is no reason we can’t communicate now. Communication brings trust! Truth and communication is the subject of another blog. As mentioned in one of my past blogs I am out for now, its time to hit the links!