Saturday, May 13, 2006

TruGreen invades the UK

TruGreen is now in UK in a big way with 60 lawn care franchises and many more on the way. There are an estimated 20 million gardens in the UK, but lawns there are much smaller than lawns in the United States. The TG franchise owners use small vans to deliver their lawn care services. The model for the franchise owners is to move from owner/operator to four or five service delivery techs and vans. TruGreen, a division of ServiceMaster, began selling lawn care franchises in the UK in 2003, and is making eager lawn pros from many different backgrounds. They pay about 25,000 pounds (which is about $50,000 or $55,000 U.S. dollars I think) to get their franchise and training.

Another big lawn care franchise operation in the UK is a company called Green Thumb. I'll fill you in about them as I find out more. — Ron Hall

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