You've heard me mention Google alerts before: The system at google.com where you can set up news alerts on specific topics to be delivered to your e-mail inbox every day. One of my key words is "landscaper" and in the last few weeks, every Google alert for that topic has returned a list of headlines from news sources all over the country large and small linking landscapers with one crime after another: petty theft, welching out of contracts, you name it.
"News" often means "bad news," and we hear a lot about why mainstream TV news shows don't play enough of the good news. Is this a similar situation? I can count on one hand the number of "good" landscaper stories that have come across my Google alert wire in the past few weeks. Makes me think that it wouldn't hurt to spend a little time spreading the good news about your own company in your local papers.
--Stephanie Ricca
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