Thursday, December 21, 2006

Free isn't always good

Countrywide Lawn Doctor, a UK-based landscaper is offering free franchises. It's a brilliant marketing scheme, but will it hurt the industry? The company is getting interest from numerous people, many of whom have never been in the industry. Sure it's only in the UK right now, but you be be sure if the concept takes off, it will show up in the States.

It takes more than a little business savvy to be succesful. While it's easier to win business when you're better than the competition, truly bad providers can sour people on an industry.

The franchisee does need to pony up the money for equipment, so new owners will certainly have an investment they'll want to protect. Let's hope that Countrywide supports that in every way possible.

For more about the free franchise click here.

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