Thursday, February 22, 2007

It's good to be the King

For the past year or so, I've been joking to our friends at Cub Cadet that I'm waiting to see pictures of LeBron James riding in one of their lawnmowers. The reason is that Cub Cadet is the main sponsor of the Cleveland Cavaliers, who, in case you don't know, play professional basketball basically next door to Landscape Management's editorial offices.

It sounds like Cub Cadet is finally ready to take my advice. The Cleveland Plain Dealer is reporting: "LeBron James has signed another endorsement deal, this one with Cub Cadet, manufacturer of outdoor lawn equipment. Cub Cadet is one of the brands of Medina County-based MTD Products. The multiyear deal will be announced today. James will promote a new line of equipment called the Cub Cadet Time Saver Family. The advertising campaign is scheduled to begin in the spring."

OK, Cub Cadet probably didn't need my advice to know James is a bankable commodity. Going just from memory, LeBron now endorses Nike, Sprite, Microsoft, Upper Deck, Bubblicious and now Cub Cadet. Plus he plays a little basketball on the side.
— Mike Seuffert

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