Clean Air Lawn Care looks like it might take off. The lawn service company, which is based in Fort Collins, CO, uses electric and biodiesel-fueled equipment to run its equipment. Its maintenance equipment is charged during the day by solar panels mounted on its trucks and at night with conventional energy.
The company has been getting great press wherever it appears and it's starting to appear outside outside of its home base in Colorado. The company began offering franchises just last year.
If you're looking for a way to break into the maintenance market and you need a positive marketing hook, you may have found it, assuming you live in a place that gets a fair amount of sunshine. Or you keep some incredibly long extension cords in your service vehicle. (OK, I'm kidding about the cords.)
While I love the concept, I found the company's Web site, www.cleanairlawncare.com tough to navigate, but you may think it's neat. You can click on the headline to check out the Web site yourself. Go to the news section at the top of the site and see the kind of press it's getting. You might want to see if a franchise has made an appearance in your region yet, too. - Ron Hall