Monday, December 07, 2009

Using language that focuses on the customer

Apart from different colored trucks, many customers - property owners and property managers - don't see much difference among the landscape/lawn service providers. Similarly, customers tend to hear the same selling proposition from landscapers: "We can do it cheaper, better and/or faster."

Instead of emphasizing the "we" part of the selling proposition, put the focus on the customer. Consider using messages such as:

-- We want to help you save at least 10%.
-- Partnering with us will make your life/job easier.
-- Our services will bring you peace of mind.
-- Let us help you maximize your investment.
-- You'll love our hassle-free service.
-- We measure our success by your success.

What other phrases can we add to this list?

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