Friday, April 02, 2010

Hope in Bloom should inspire us to greater service

Roberta Hershon, founder of Hope in Bloom

It’s April 2, just 20 days before several thousand landscape and lawn workers and their families and friends, representing hundreds of landscape and lawn service companies participate in PLANET’s 2nd annual Day of Service.

Leading up to the April 22 event we’re going to be sharing some of the great things that our industry do for their communities — and society in general.

Today, we want to remind you of Hope in Bloom, a remarkable non-profit organization dedicated year-round to providing indoor and outdoor gardens (container, patio or in-ground) free of charge at the homes of women and men who are battling breast cancer. Healing gardens are therapeutic sanctuaries offering both comfort and hope to meet the emotional and psychological needs of patients and their families.

To date, the activities of the organization, founded by Roberta Hershon in memory of a lifelong friend who died of breast cancer in 2005 and aided by the support and volunteer efforts of a (so far) small cadre of Green Industry professionals, have been confined basically to Massachusetts.

We feel others within the Green Industry, recognizing the soothing and comforting power of gardens, will offer their support to Hope in Bloom, or be moved to emulate its example in their regions.

Email us and we'll let the rest of the industry know of the great things or community services that you or others in our industry are providing our society. Don't be bashful. We'll keep sharing the great things our industry is doing up to and beyond this year's Earth Day.

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