The easiest and probably best way to develop relationships with community and industry influencers is by getting involved. Influencers don’t sit around waiting for things to happen; they make things happen. They also align themselves with others who make things happen and get things done.
According to DynaSCAPE's Joe Salemi, two great ways to reach these people are by volunteering your time to a community or charity project and getting involved with landscape associations. Volunteering for a worthwhile project is a great way to do something positive and get your name and your company's name out there. Not only will you get you noticed, you’ll get noticed by the right people. The decision makers.
Participating and getting involved in landscape associations does the same thing. It raises awareness to you and your business and shows that you’re active in your industry. Influential people, both inside and outside the industry, put a high value on this activity because they themselves are the same way. They volunteer and get involved and are attracted to those that do the same.
For a chance to win a free student version of DynaSCAPE, listen to the entire interview.
Show: Developing strategic relationships with industry influencers
Guest: Joe Salemi, DynaSCAPE, Ontario Canada
Date: March 13, 2013
To listen to the full show, CLICK HERE.
Editor's note: As part of a partnership between Landscape Management and FD2B Talk Radio,
we'll be posting an "Insight of the Night" every Thursday from the
previous night's radio show. FD2B Talk Radio is a Green Industry radio
show that broadcasts live every Wednesday at 7 p.m. Eastern. Its host
and founder is LM columnist Jody Shilan, who's also the editor and founder of FromDesign2Build.com.