FD2B Talk Radio Insight of the Night: Jeff Korhan

According to consultant and author Jeff Korhan, you need to look at social media marketing as a three-legged stool. The first leg is attraction, the second is engagement and the third leg is conversion. If you have all three, your stool will remain perfectly balanced. If not, it will tip and wobble and be completely ineffective.

As Korhan explains, people go to the internet for two reasons: to be entertained and to solve problems.

If you're providing original content online that does both of these things well, then search engines like Google are going to quickly find you and significantly raise your rankings.

Korhan demystifies social media marketing and breaks it down into a simple process that's similar to what you're doing right now with your traditional marketing efforts, such as developing new leads through recommendations and referrals. His new book, Built-In Social, is due out next month from Wiley.

Show: Converting social marketing practices into everyday profits
Guest: Jeff Korhan, True Nature, Naperville, Ill.
Date: March 20, 2013
To listen to the full show, CLICK HERE.

Editor's note: As part of a partnership between Landscape Management and FD2B Talk Radio, we'll be posting an "Insight of the Night" every Thursday from the previous night's radio show. FD2B Talk Radio is a Green Industry radio show that broadcasts live every Wednesday at 7 p.m. Eastern. Its host and founder is LM columnist Jody Shilan, who's also the editor and founder of FromDesign2Build.com.