Pass this on to all employees.
It 's not enough in this economy to wait for the boss to
tell you what to do. If you want to grow your career, you have to think and act
like an owner. Ask yourself, "What would an entrepreneur do to help this
company grow?" Here are some answers.
1. Bring in prospects
The success of your company depends on its ability to
attract new clients; but this is not just the role of marketing. "Everyone
in the company is in sales," says successful contractor, Joe Markell.
How can you help the company gain new clients? Personally, I
find that the best way is to give a talk in front of potential clients, on a
topic you are an expert. For me, it might mean giving a talk on leadership or
time management. For you, it might mean giving a talk at a garden club or trade
association. Selling can also mean passing your business card to people you
meet on the street and at the deli. Whomever you meet, collect and pass along
the good contacts you make to your sales team. Help the company grow, and you
will too.
2. Find efficiencies
For every dollar a company saves, it is 8-20 times more
valuable to the company than making a dollar in new sales. Why is this? Because
that dollar saved goes right to the bottom line. It is pure profit. In my
experience, here are just some of the areas where inefficiencies can happen:
- warranty
- call-backs from a client
- go-backs due to incomplete work
- unproductive yard time
- unbillable time
Put on your thinking cap and find ways to help. If you are
not sure where to start, ask your boss where he or she is trying to improve
efficiencies. They will appreciate the fact that you care.
"The attitude of few influences the attitude of many"
3. Bring a "yes”
attitude to work
You can singlehandedly lift the attitude of your crew, and
even your department, by having a consistent, outwardly positive attitude. Be optimistic no matter the challenge, even when others are
negative. Lift other people's outlooks by keeping yours high. Just say “Yes,”
and find out how you can help. Positive attitudes are infectious. Bring a “Yes”
attitude to work, and you will become instrumental in improving your company's
can-do spirit.
See what more Scott has to say on this topic in Part 2.
Jeffrey Scott, MBA, author and consultant, grew his landscape company into a successful $10 million enterprise, and he's devoted to helping others share the same success. He facilitates PEER GROUPS for landscape business owners who want to transform and profitably grow their business. For more information, go to www.JeffreyScott.biz, email Jeff@Jeffreyscott.biz, or call (203)220-8931.
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