Editor's note: As part of a new partnership between Landscape Management and FD2B Talk Radio, we'll be posting an "Insight of the Night" every Thursday from the previous night's radio show. FD2B Talk Radio is a Green Industry radio show that broadcasts live every Wednesday at 7 p.m. Eastern. Its host and founder is LM columnist Jody Shilan, who's also the editor and founder of FromDesign2Build.com.
Just like an investment portfolio, snow contractors need to have a diversified portfolio that fits your business' short-term and long-term goals and objectives, according to Tom Canete, CEO of Canete Snow Management. He says you should not only have a proper mix of residential and commercial accounts but also a proper mix of contract types. Canete recommends against having just one type of contract in favor of a mixture of contracts that are per push, per event and per season, so you can better manage your risk. This way, no matter what type of winter you have, above average, below average or average, you will be generating revenue.
In addition, Canete suggests having a diversified mix of clients. Not just residential vs commercial but a portfolio of clients with properties that need to be open 24/7, others that might be able to wait a few days (i.e churches) and everything in between.
Show: Let It Snow, Let It Snow, Let It Snow
Guest: Tom Canete, CEO of Canete Snow Management, Wayne, N.J.
Date: Dec. 19, 2012
To listen to the full show, click here.