Tuesday, December 04, 2012

Lawn Care Forum launches at Reunion!

This week we're at beautiful Reunion Resort near Orlando for our inaugural Lawn Care Forum. So far, it's been a great meeting. Thanks to our first round of attendees for taking time away from their businesses to join us and thanks to our sponsors for their support.

The Lawn Care Forum is a new concept in our market. We've brought together some of the industry's leading lawn care operators to network with each other, learn from top presenters and visit with suppliers in a one-on-one format. Here are some highlights from the first two days' events.

Pat Roberts, Tom Lynch, Matt Owens & Craig MacGregor play Reunion Resort's Palmer Course on day one of the Lawn Care Forum. Reunion is the only golf resort to boast Signature courses designed by legends Arnold Palmer, Tom Watson and Jack Nicklaus.

On Monday night, RISE's Karen Reardon encouraged Lawn Care Forum attendees to stay on top of local and state regulations and engage with officials on a proactive, rather than defensive, basis. 
Chris Heiler, Tuesday's breakfast speaker, addressed attendees about inbound marketing. He said 70 percent to 90 percent of people visiting your website aren't ready to buy. They're in fact-finding mode, and it's important to provide them with education content and get them into your sales funnel.

Thank you to our sponsors: Dow AgroSciences, Direct Solutions, FMC, PermaGreen and Lebanon Turf.

Interested in joining us next year, at a location TBA? Email me if you're an LCO or contact LM Publisher Jason DeSarle to be a sponsor.


16 comments:

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