Even at a young age Mike Rorie, former CEO of GroundMasters, realized the best way for him to be successful was to choose a specific segment of the landscape market and build a business to serve it. He saw an incredible opportunity in the commercial maintenance market in the Cincinnati area, which is where he grew his company to be one of the most prestigious and successful landscape maintenance companies in the area, eventually selling to The Brickman Group in 2006 after 27 years in business.
Rorie attributes much of his success to focusing on his target market and not trying to be “all things to all people.” While many businesses did and still do fight to be the lowest price service provider, he preferred his brand to be known for its quality of service, which was offered at a higher price point than his competitors'.
Listen to this week's show to gain even more insight as Rorie explains how he grew his landscape business from an $11,000 residential maintenance service company to a $30 million commercial maintenance dynasty.
Show: Go Mike Rorie
Guest: Mike Rorie, Go iLawn/GIS Dynamics, Cincinnati, Ohio
Date: April 4, 2013
To listen to the full show, CLICK HERE.