|A Plus Lawn and Landscape's "driveway drop" wallets|
Residents of Central Kentucky may be finding black wallets in their driveways this spring, but they shouldn't be alarmed or try to call the police, reports Kentucky.com. They should open them up and at the very least get a kick out of the guerrilla marketing tactic employed by A Plus Lawn and Landscape Inc. of Lawrenceburg, Ky. Looking for an alternative to direct mail, owner John Rennels devised this "driveway drop" program because, as the reporter points out, "People most definitely will pick up a wallet."
M.J. Storey Landscape Construction in Southern Maine, has effectively added a more traditional marketing medium (though not necessarily traditional for the Green Industry) to its mix: radio. The results have been impressive: "We experienced a 45 percent growth in one year once we went on the radio," owner Michael Storey says, as reported by Portland Radio Group's blog. Listen to the award-winning commercial here: http://snd.sc/ZnMczJ